Values of corporate media

by Kashif Baloch

 The corporate media has effectively prearranged an articulation of a new indenture among globalized audiences. Persisting with a predefined political grammar, this indenture not only curbs the eventualities of superfluous discrepancies inside a meta-capitalist- logic but it also reinforces the prevalent sphere of controlled logics. Thus corporate media dapper the approach of western thinking tenet and relates it with a designed consent among globalized audiences.
The corporate media is the most recent version of modern democracies. And like modern democracies the corporate media has also configured an involuntary demeanor to furnish a dynamic silhouette to its organism. For that purpose the corporate media has generated a programmed content. Both corporate media and modern democracies entail discourses (events) to sustain their apparent dynamism with in this entire scheme. Through this programmed content, the corporate media create simulations of required discourses (events).
The corporate media also have to constitute a meta-capitalist will to engage the globalized audiences and for that purpose it has designed different lifestyles. It is also very important to understand corporate media’s approach towards globalized culture. Though corporate media itself adds different thinking and living trends into globalized culture but at the same time it also assists modern democracies to introduce opinions. Modern democracies brand opinions and corporate media advertise them.
Certainly, this stuff has to come across with dissimilar forms and diverse ambitions so that settlement of conspicuous inconsistencies of a meta-capitalist- logic should be addressed appropriately. This shows that differentiation among the institutions of democracy, corporate media and capitalism can only be recognized in the course of their correspondence with the various fundamentals of modern socio-political system.
Capitalism’s correspondence with modern socio-political system can be presented as one illustration. We all know that capitalism has build up its impersonate as one of the most steadfast contractor of diverse discourses (events) to the present arrangements. Capitalism’s fundamental transfiguration in recent times has enabled it to expand its spatial encompassing, thus it can allow each ideological and political design to swop with in itself.
Now, capitalism is backing modern-democracies with Meta- logic for the development and implementation of choices, on the one hand, and supplying discourses (events) to corporate media on the other. Capitalism itself is not more than an institution, nonetheless, and it receives compliance of coordination from other institutions in return of such patronages. Therefore capitalism, corporate media, democracies, governing systems, educational set ups or any other institution is presume to pass on a programmed content.
We should also not forget the fact that this programmed content has been willfully heaved from western thinking tenet and like its origin the programmed content is designed to provide opinions to the targeted audiences. It also has the skill to confab its apparent contradictions and involve the globalized audiences to choose a predefined stance.
Corporate media, along with modern democracies, decipher the encrypted events that are dormant in Meta-capitalist-logic. It is also true that wars, terrorism, coups, natural calamities, sports, films, music, research methodologies, literary or philosophical movements and even fashion trends are encrypted into events by Meta-capitalistic logic. Different institutions like modern democracies, capitalism, corporate media, and educational set ups etc decipher these discourses (events) and help them to take place in diverse forms and projected places.
Milieu of all these discourses (events) is also predefined in Meta-capitalistic –logic and corporate media unfold and relates these discourses (events) with programmed content by its unbiased annotations, before and after their happening. In other words corporate media is one occurring style of these discourses (events).
The globalized audiences, on the other hand, are absolutely free to infer this electronic philosophy. They are allowed to choose their positions with in these discourses (events), agree or not to agree about the fractional or absolute occurrence of these discourses (events), and they can even holdup discourses (events) to take place. The globalized audiences also have the choice to reshuffle their positions with in this method of possibilities. And some of them can even transform themselves in to discourses (events).
Prominent politicians, military rulers, renowned social-workers, activists, film celebrities, legendary sports men, famous religious scholars and award winning or best selling literary writers, poets and philosophers of modern times are the perfect examples of people transforming into discourses (events) through corporate media. These examples not only elucidate the basic function of corporate media but it also validates the believe pattern of globalized audiences.
These contradictory themes that prevail between globalized audiences and corporate media has immense commercial viability too and both stakeholders classify their interests by choosing their stance with in this format of give and take. For instance, right and left, is the most comprehendible division and staging of choices about modern socio-political views. Though both right and the left wings have been originated from a programmed content but the choice of the global audiences between right and left is generating consent over permanent frictions.
Discourses (events) like world wars, cold war and now war against terror are some predominant models. All these discourses (events) were exclusively formed as choices. Choice between right and left surely is just one example and they don’t have to result in war all the time. Programmed content can also appear in the shape of a complete consent. News channels, religious channels, sports channels, entertainment channels etc. all are broadcasting a similar content by carrying different sub-logics.
The corporate media, in most recent times, has also successfully created its own periphery. Interestingly, the periphery of corporate media or “new media” has also   redefined the format of consent between corporate media and global audiences. New media can be reckoned as the peripheral level of indenture. New media is supposed to brand a new echelon of choices between it self and the traditional corporate media. And this new scheme of choices is not only confirming the trends of programmed content but it is also reaching out for an absolute consent.
Kashif Baloch did MPhil, currently  working with a social organization "interactive resource centre" . He has worked for  Dawn news as an anchor and copy editor.